Last year the Future Generation Art Prize was created to help younger artists participate in the cultural development of societies in global transition. On launching the Prize, founder Victor Pinchuk said, “I believe artists can show our world of tomorrow better than politicians and analysts”.

Can we transition the values of our society and economy within a generation? We surely need to give it our best shot, armed with sharp insight into what makes a real difference.  Our customs, behaviours, and values are by-products of our culture. No one is born with greed, prejudice, bigotry and hatred; these are all learned behaviour patterns. We need to find more and better ways to learn from and understand each other, contest and disrupt vested interests and imagine and create more sustainable ways of living.

Art and culture’s core practice is one of the most participative, dynamic and social forms of human behaviour. It has the capacity to trigger reflection, generate empathy, create dialogue and foster new ideas and relationships and offers a powerful and democratic way of expressing, sharing and shaping values. It can help us build new capabilities and understand how to imagine and rehearse a different way of being and relating. It can enable us to design useful and meaningful things and is increasingly the basis of livelihoods and enterprises that are motivated by much more than financial profit.

But to realise fully this potential, we need to deepen our understanding of how arts impact on our values and rethink how and why we value art. Our values represent our guiding principles, our broadest motivations, influencing the attitudes we hold and how we act. They are the frame through which we construct the stories that we tell ourselves and others about what is important.

In The Art of Life, Tim Kasser, professor of psychology and co-author of Common Cause; The Case for Working with our Cultural Values, sets out the evidence base for the shaping of values and explores the potential of engagement with art and culture to affect our:

·      self-acceptance,

·      affiliation, and

·      community feeling,

As well as values that are known to affect higher levels of personal, social, and ecological well-being such as:

·      freedom,

·      creativity,

·      self-respect,

·      equality and

·      unity with nature.

A number of people have offered their responses to the ideas that Tim explores in his article, including an emergent artist, a playwright, a campaigner, a designer, a director of a cultural organisation, and two academics from different disciplines.  Their generous contributions and critique are fascinating and sometimes fierce.

This report is the beginning of a dialogue about how art and culture impact on our values, what that might look like in practice, and how we might foster new collaborations between artists and cultural institutions and the third sector to create new ideas for development. This is a dialogue that needs lots of voices, and we’d love to hear from anyone who’d like to be involved.

Read ‘The Art of Life’ here.