Revisiting piles of paper and books on my desk, I thought that rather than leave the interesting things I’ve found over the past few years of running our arts and energy programme on a shelf, I would share them here.
This neat little publication came out in 2014 and is packed with interesting things to consider for anyone interested in ‘Making the future a masterpiece’.
“Gone are the days where it made sense to ask someone if they were more interested in science or the arts. As more of us put our minds to solutions for a sustainable world, the disciplines separated out in classrooms and campuses are merging. Whatever your expertise, we share a calling: create, innovate, experiment, build a vision, tell the story…
It’s an urgent calling. As the planet heads for 3°C, our cities, homes and lifestyles need to be reimagined in truly radical ways. We need perspectives Picasso would baulk at. We need textiles and building blocks that don’t cost the climate. Sculptors have been ‘finding’ form in stone, wood, bronze or ice for millennia. Now, as labs culture new materials, artists are lining up to mould and strain and hammer and stretch their potential.
Art shapes the way we experience our world. It’s not just about the background: the pictures on the wall, the music on the radio. It’s about what we expect and what we accept; how we behave and how we relate to each other; what we value and keep, and what we invest in and create.
This isn’t niche thinking. Big brands are looking to the arts to help them change their culture and operations. Universities are collaborating with artists to take research to a new level. Technologists are finding inspiration in performance arts; audiences are mixing paints and tracks with product designers…
The potential is vast. It’s time to design the future. The Green Futures Special Edition ‘Where Science Meets Art’ talks to the collaborators and creatives who are leading the way, and asks how we can make it a masterpiece.
Where Science Meets Art is a Green Futures Special Edition, produced in association with the Technology Strategy Board, Coca-Cola Enterprises and Julie’s Bicycle.”